New Approach to a marketing plan

I was reading a blog off http://prmachine.blogspot.com/ , called Kawasaki Marketing Plans and it gave a list of innovative techniques to do a business marketing plan. One tip that stood out was to first come up with the pitch and practice it, see what works and what does not. Then write the plan from the pitch . The pitch then becomes the outline for the marketing plan.

This could be a useful technique in many areas of communication. It is ultimately saying know what you want to do, say, and/or present first, then worry about how you will do it. This can be applied to public relations, advertising, sales, and just about anything in life that involves forward thinking.

PR 191 gets a blog!

It's the start of a new semester...so it must be time for a new blog.

This one is for students in my section of PR 191 -- Strategic Writing for Public Relations, a class offered at the School of Journalism and Mass Communications (JMC) at San Jose State University.

You can check out the PR 191 home page at http://jmcweb.sjsu.edu/mccune/191/191.html.

Here are direct links to the syllabus, class schedule and descriptions of class projects and assignments.

As part of this class, I've asked my students to follow one or two PR or media-related blogs this semester. They'll also work at developing their "editing eyes" through an assignment called "Copy Edit the World" (many thanks to Frank E. Fee Jr. of UNC-Chapel Hill for this exercise, which he shared through AEJMC's GIFT Program).

Periodically, I'll pose a question on this blog for my students to consider and write about. Here's the first one: What brings you to public relations?