Richard Edelman's interview

Richard Edelman, the CEO of the world’s largest independent public relations firm, was interviewed by the PR Blog News. His firm has nearly $325 million in net fees last year.
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Edelman started a blog called 6AM in the year 2004. In the blog, he wrote his personal imprint on the firm. The blog was a huge success and Edelman net fees grew nearly 24% last year, three times the rate of the number two independent, Ruder Finn.

However, the success came with a great deal of criticism. His drive to spread the mantra of the “horizontal conversation” through its many practices and 46 offices worldwide has been hampered by persistent questions about its tactics and operations.

In the interview, he will take a thumping in the April 2 story on Wal-Mart in the New Yorker to cover his tactics and strategies. To read more about his interview, click here.

Invest in YOU!

Investment conjures up thoughts about stock and trading but in this article it is all about making the right choices to make you more profitable. If done correctly, personal investing can lead to wealth and security without buying one share of stock. Investments include: Thinking, Library, Style, Mental Physical Health, Value-First, Study, and Time. Each of these investments involves pro-active behavior by an individual. The thinking investment involves taking quiet time each day with distractions to allow fresh ideas to formulate. Library investments means buying books not borrowing them because books are for reference not just a one time read. Lastly, mental investment means investing in a positive attitude because positive outcomes follow positive thinking.

Handbook for blogs

Handbook for bloggers and cyber dissidents by Reporters Without Borders is a good handbook that can provide some guidances for the online bloggers. The handbook can help to guide the legal, ethic, and moral imperatives of the bloggers on how to choose and use a blog platform, and how to get picked up by search engines and aggregators. The Handbook is written with a world view, so there is discussion about technical ways to get around censorship. According to the report, China is the world champion in omniscient and effective Internet censorship, closely followed by Vietnam with its cyber-police and spies in Internet cafes.

Source: PR Blog News