Richard Edelman, the CEO of the world’s largest independent public relations firm, was interviewed by the PR Blog News. His firm has nearly $325 million in net fees last year.
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Edelman started a blog called 6AM in the year 2004. In the blog, he wrote his personal imprint on the firm. The blog was a huge success and Edelman net fees grew nearly 24% last year, three times the rate of the number two independent, Ruder Finn.
However, the success came with a great deal of criticism. His drive to spread the mantra of the “horizontal conversation” through its many practices and 46 offices worldwide has been hampered by persistent questions about its tactics and operations.
In the interview, he will take a thumping in the April 2 story on Wal-Mart in the New Yorker to cover his tactics and strategies. To read more about his interview, click here.
1 comment:
An interesting interview. In spite of what I would consider some missteps and overreaching (Wal-Mart), I do think Richard Edelman is right about how how social media and web 2.0 are changing PR.
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