Imus created an uproar last week when he called the women's Rutgers basketball team a bunch of "nappy-headed hos". It created a mini crisis management situation for Imus, CBS and MSNBC.
A variety of groups wanted Imus to be fired for his racist comments. Their wish came true http://news.aol.com/entertainment/articles/_a/cbs-fires-don-imus-from-radio-show/20070411183809990001?ncid=NWS00010000000001. In an attempt to deal with the situation, MSNBC dropped his show and his sponsors canceled their contracts with him soon after. Imus was put on probation and it was just released today that CBS has decided to fire Imus.
CBS took action in a timely and efficient manner which is part of dealing with a crisis. Although Imus may not hear the end of it, CBS appears to be in the clear.
2 comments:
It makes me think of the BIG responsibility as being a PR practitioner because whatever we said, we will be responsible for that.
It is kind of scary to think about how your words can come back to haunt you. Of course, that applies to blogs too.
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