Wal Mart, known for its number of appearances in the news for bad image, tries a new approach in regaining a better look and respect for their company.
The company is now trying to go green by finding better ways to conserve energy and save the environment. According to MSNBC, these methods include telling their suppliers to use less packaging, making their gass-guzzling trucks more efficient, and having new stores use energy conservation ideas.
In addition, Wal Mart lauched a huge national ad campaign promoting their new environmentally friendly products. These products include organic cotton clothes, low-energy light bulbs, and organic food.
Wal Mart's new idea for a new image is an obvious public relations step to gain better business and the usual environmentalist customers they never thought they could get. By trying this approach, they are able to target a completely new audience and create an image that will hopefully make their old one disappear.
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