Monday, April 2, 2007

Does correct PR and Marketing Exist in Hong Kong?

Does correct PR and Marketing Exist in Hong Kong? It does but it is hard to find. I have always seen a lack of correct marketing, promotions and planning of events in Hong Kong.

For example, in music industry, event organisers should always research the artists who they plan to bring to Hong Kong and if the market is really suitable for them. They planned to put thousands into the event but had not actually planned the line-up until the last minute. People often think that if they have been to parties in the past then they think it is easy to also organise them, and of course they are completely wrong it takes a great deal of knowledge and understanding of how things really work. Every country is different as one promoter I know discovered when they tried to do the same as they did overseas in Hong Kong.

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