After learning about direct mail techniques in class, I found a brief from the Center for Media Research showing an investment of $60.6 billion on direct mail in 2006. That is a 7.5% increase from the year before.
The brief states that though there will be growth in direct mail investment over the next two years, it will not be as large of an increase as this past year. New trends in direct mail techniques, such as marketing consolidation, are listed in the brief, as well as some strategies in direct mail R-O-I (return on investment). I highly recommend a quick look over of the brief- however the main thing that it is missing is detail on actual R-O-I from the $60.6 BILLION invested in direct mail in 2006.
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1 comment:
And if businesses are spending $60 billion a year on direct mail, that means somebody getting hired to do it...might as well be one of you guys!
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