In recent news, Reebok sued Nike for stealing a "collapsable shoe" design that Reebok had said they patented.
Nike Corporation came back with the statement saying they are in the process of “evaluating the claims related to this very recently issued U.S. patent and any potential limited application to the successful Nike Free product."
Nike's "Free" products generates around $100 million a year, something analysts say will not be affected by the lawsuit. Nike probably feels the same way, since they see the line as "successful".
By issuing this statement, Nike Corporation does a good job for their image by avoiding blaming sides or making an official opinion.
They did not officially deny the patent infringement, nor did they admit to it. That way, if they did steal the patent, they would not make their image worse by lying in the previous statement. Furthermore, by explaining their progress in evaluating the claim, they show responsibility in taking action, but the corporation also makes it seem like they knew nothing about the patent.
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