With technology advancing ever so quickly, it's no wonder Mattel Inc.'s Barbie decided to start a website of their own. After sales declined for the Barbie line by 21% the first quarter, Mattel Inc. decided to create BarbieGirls.com, a website that combines preteen girls' interests of dolls and the Internet. On the website, girls can either create their own fashion, shop in malls, or dress their dolls. Mattel created this website in hope that it will increase their sales, since it seems more kids want to play online more than they want to play with toys.
Technology is becoming more important everyday, especially the Internet. For Mattel, creating this website is a good move because nowadays, everything's been moving online. With the Internet becoming the new medium, it won't be too far when all marketing will be online.
1 comment:
I think it is good for Mattel Inc. to start a website for Barbie because the business world nowadays depend on the internet.
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