A student in Rob Barlow's section of PR 191 asked Welsh to recommend a book on public relations analysis. She wrote:"I did some digging and have found Don Stacks' book. It was published in 2002, but the concepts are very current. Also below are some of the 'professional' reviews of the book, courtesy of Amazon."
Primer of Public Relations Research
by Don W. Stacks (2002)
"This book will undoubtedly make a major contribution to public relations research education. Its clarity and breadth of scope make it equally appropriate for undergraduates preparing to enter the job market, graduate students in master's or doctoral programs, and working professionals seeking greater research application ability. Unusually well written and easy to understand, the book serves the multiple knowledge needs that we confront in public relations education."--Melvin L. Sharpe, College of Communication, Information, and Media, Ball State University
"Many public relations practitioners avoid using research in their day-to-day work. There are several excuses: good research takes time and money; some practitioners want to avoid accountability for what they do and how they do it; and the way many of us learned research methods in college made the subject seem boring, difficult, and tedious. In this book, Don Stacks shoots down nearly every excuse for not using research, showing how it can be accessible, affordable, and even fun. In his usual engaging style, Stacks gives practitioners a better understanding of what research is and how it can help them."--John W. Felton, President and CEO, Institute for Public Relations
It sounds like an excellent resource.
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