Looking at the Ogilvy blog pages, I came across an insightful blog regarding the various styles of blogging. Rohit Bhargava, vice president of interactive marketing for Ogilvy Public Relations, created the "25 Basic Styles of Blogging", explaining the different styles that exist and what each one is like. Since we participate in blogging for PR 191, I found the information very useful.
For example, he goes into detail regarding the different types, which include insight blogging, piggyback blogging, review blogging, event blogging, and live blogging. Live blogging seemed the most interesting to me as it shows how advance technology is nowadays and how important it is in our lives. Live blogging is "blogging at a fast pace about something in real time as it happens." It also involves posting through "mobile blogging." This makes it so that blogging is easily accessible and something that will be everywhere.
Another interesting style was insight blogging, which is considered one of the most difficult styles of blogging because it involves "sharing insights, original ideas, and commentary" on a certain topic. That means unlike every other blog, you have to come up with your own idea of what to talk about, rather than what has been said or in the news.
So the next time you visit different blog sites, study the various styles there are out there. Blogging is more complex than one would think!
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