The "Virtue Life" Tech Special Report done by the BusinessWeek was out on April 27, 2007 envisions a totally immersive 3-D web that offers a rich panorama of experience to rival our physical lives.
Many experiments are being done on the "Second Life." Companies realized the beneficial B-to-B applications - virtual meetings, showrooms, presentations.
Gartner says the 80% of active Internet users will have a virtual life by the end of 2011.
For a hint of where this is going in Public Relations, check out Business Communicators of Second Life - about “how to communicate and participate in 3-D environments” and ”how to use and create 360-degree content for new online spaces and the emerging 3D web.” How do you create a word-of-mouth program for avatars? How do you mesh the virtual with the physical for a truly mashed up PR program?
PR Source: PR Blog News
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