The horror that unfolded at Virginia Tech feels like an inappropriate topic for blogs, but everyone is affected by this tragedy. Reading and watching the news sheds light on an all too familiar pattern. As the whole story emerges, the conversations around this tragedy help us all in many ways. More specifically, it offers insight on how communications professionals can prepare other organizations for a crisis and also, to remind us the necessity and importance of this preparation.
I realize that preparing for a crisis and living the crisis are quite different. But if you don't prepare, then you are that much worse off.
1 comment:
I agree on that. Things can come up suddenly and we should always be prepared.
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