Effective PR Campaings for Small Businesses

I came across an article published in Business Week about the importance of PR in small businesses. Small business owners are often limited in their marketing budget, therefore conducting public-relations campaigns is a cost-efficient and often effective way to find new customers and boost a quality reputation, according to the article.

When deciding whether to invest in advertising or PR for a small business, the answer is simple; There are times when businesses spend a lot on advertising and get nothing in return. Nevertheless, when people read articles, they take them more seriously, since they are not directly coming from the business, but written by a third party.

The article recommends for small business owners to start investing in PR after the word of mouth has done its course. They can start with the small, local press and pitch an article on their business, what makes you unique and interesting, why you started the company, and what it is that you do. The article recommend that as they approach reporters and editors, emphasize the things that differentiate you from other local business owners. This is a good way to begin.

The truth of the matter is that small businesses that don’t have a large amount of marketing or advertising budget can well off get results from performing a PR campaign, and get significant results.