Green Marketing

British Gas has launched a major new business division called British Gas New Energy designed to provide households and businesses with a wide range of low carbon products and services.
Alongside offering customers green energy tariffs and carbon offsets certified by the EU and the UN, the new business will also offer a wide range of services designed to improve the energy efficiency of customers' buildings.
In particular the company has pledged to only install A-rated high efficiency boilers, continue to develop its insulation installation programme, and also provide installation of both solar panels for heating water and photovoltaic cells.
British Gas said it had also inked an agreement with six local authorities that will see customers buying solar panels costing from £4,300 will qualify for a discount on their council tax of up to £500. The company said it hopes that other councils will also sign up to the new scheme.
In this case study, we found that green marketing is becoming trend, it is especially important to those businesses which may cause some pollution. Therefore, we can easy to find campaign in the same field of British Gas, like www.shell.com. All they are attempting to do is gain the goodwill from consumer.