Google it.

Google Inc. has established a new way in researching consumers and tailoring the advertising to them. They are controlling which television ads viewers see and changing them to cconsumers' interests.The Mountain View, Calif., company (Google) has made the highly profitable Internet model of search advertising more profitable. They are selling ads targeted directly at consumers based on the terms they enter into Web search engines. This is innovative and in some ways disturbing idea because it shows the lengths businesses will go to sell people there products. Google has even begun a test run tailored TV commercials to cable subscribers in Concord, Calif., people the company is familiar with. This could also be the beginning of a new way of doing business, maybe even help the consumer find and filter messages they have interest or no interest in.