Tuesday, April 24, 2007

Press Release Tying to Make Money


Just two days after the VT massacre, a company called US Netcom tried to make money from it.

With the dead unburied and many injured students still recovering, US Netcom claimed that they sold something that could have prevented the whole thing, and at a low price! Can you believe that? The press release was distributed on April 18. Here's a part of it:

"For $1 per student per year, services such as AllCall Notification could have provided VT with a method of crisis control capable of reaching every student far faster than email. It should have been in place as part of the school's emergency preparedness plan...There is a tragic lesson for every educator of every school-age student: AllCall or other notification services can save lives."

I'm sure these notification systems are helpful and really do save lives. And I'm sure many schools already have them in place. But you have to seriously wonder about a company that would figure the publicity upside is worth more than the anger and pain it creates by issuing this sales pitch RIGHT after an unfortunate tragedy like the one at Virginia Tech.

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