Since I am studying advertising and public relations in this semester, I want to share my opinion on the differences between advertising and public relations to all of you. After reading the article in this website, I sum up some points and list them out as below.1. Free or paid?
Advertising company needs to pay for the space of an ad no matter it's on the newspaper, magazines or tv. For the main duty of a PR, he/she needs to get free publicity for a coporation.
2. Content control
A successful ad must be creative so that the audience would memorize the product or service the ad tries to sell. Therefore, advertising company can freely control the content of an ad. Yet, PR company cannot control how the media presents the information.
3. Promoting/ publishing duration
An ad can be used as long as you want once you pay for it. Generally, a press release can only be submitted once.
4. Credibility
Even though how impressive or creative an ad can be, the basic function of an ad is to sell a product or serivce. This feeling is something that the audience can always feel whenever they see an ad. When the audience are reading a press release of a corporation, they are more likely to think the information is trustworthy.
5. Target audience
The only target audience of an ad is the any possible and potential customers of a specific product or service. Besides having this common audience, another target audience of PR is the editors of a newspaper or magazine since they are the people who decide to publish the press release or not.
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