H & M is a success fashion retail business that has loyal fans around the world. People line up and wait outside the store for the opening day in major cities like New York, Boston, and Chicago etc. Of course, the company spends thousands billions of dollar in advertising both in print and television, however, one of the key strategies is to build the connection with customers. The usage of a store magazine functions like a newsletter, which allows customer to know more about the company’s prospective, service, product, and most importantly, to build a positive image of the company. For instance, the H & M magazine includes fashion news like catwalk news in Europe and up-to-date fashion guides, which highlight the unique fashion style and reinforce the fashion trend with the company.
For more information, please go to:
http://www.hm.com/us/
- Jasmine
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