During my spring break vacation, I was able to spend some quality time in one of the nation's most popular vacation spots, Las Vegas. With PR fresh in my mind from the previous week of school, I picked up on a few interesting public relations techniques in Las Vegas that I thought were both useful and pointless, but that caught my attention nonetheless.
Promoters:
To begin with, PR representatives and promoters are swarming Las Vegas. While walking the strip, my girlfriends and I were stopped every 50 feet or so, and were summoned to listen to a long soliloquy about what clubs were popular for that particular evening. We met several promoters and while they shoved their homemade business cards and fliers into our hands, they would tell us excruciatingly long stories, usually including all of the 5 W's regarding the club for the evening. I found this to be an interesting, attention getting and information-providing technique. I also found it to be somewhat annoying and quickly, all of the clubs began to sound exactly the same, and nearly each club verbally 'bashed' the other 6 we had already heard about.
Fliers:
Most of these fliers that were forcefully shoved into our hands and purses were colorful, full of information, and made the holder of the flier to feel as though they were V.I.P., which is an honor in Las Vegas apparently. Each flier was similar to the ones we had received before in that they were smooth, shiny, usually had a picture of a scantily clad young lady in an awkward, suggestive pose, and seemed to promote some type of deal for the evening. "2 for 1 Kamakazi Shots" and "Ladies Get In For Free" were examples of these bargain deals. We tourists politely took the fliers and later discarded them in the hotel trash can, but I appreciated the gesture and informative technique anyway.
Billboards:
It seems as though every major hotel in Las Vegas has a large, popular club inside of it. For example, Cesar's Palace Hotel and Casino has a club called 'Pure,' the Bellagio Hotel and Casino has a club called 'Light,' and Treasure Island Hotel and Casino has a club called 'Tangerine.' Why all of these clubs only contain one word in their title, I will never understand. The public relations techniques used outside of the hotel, however, are fantastic. These billboards glow, light up, change colors, contain sound effects and much more. I was amazed and surprisingly, found myself attracted to the signs and wanting to go to the club advertised! Even I could peg it for a PR stunt, but was fooled enough to want to attend!
Altogether, I found Las Vegas to be as fabulous as it is advertised to be. I would tell you more about my vacation but as the television commercial states, "What Happens in Vegas, Stays in Vegas."
1 comment:
Sounds like those fliers were so trashy that you deposited them in the right place.
Glad you had fun in Las Vegas.
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