New Approach to a marketing plan

I was reading a blog off http://prmachine.blogspot.com/ , called Kawasaki Marketing Plans and it gave a list of innovative techniques to do a business marketing plan. One tip that stood out was to first come up with the pitch and practice it, see what works and what does not. Then write the plan from the pitch . The pitch then becomes the outline for the marketing plan.

This could be a useful technique in many areas of communication. It is ultimately saying know what you want to do, say, and/or present first, then worry about how you will do it. This can be applied to public relations, advertising, sales, and just about anything in life that involves forward thinking.