Good news!!

According to Dennis Spring of Spring Associates, who just released the 11th annual “Official PR Salary & Bonus Report,” he stated that this is the year of fat bonuses and pumped up salaries for PR pros on both the agency and corporate side.

“We haven’t seen this kind of full employment in PR since the dot com boom,” Spring told PRBlogNews. “Agencies are getting new business and growing existing business. The pace accelerated in the last quarter of ‘06 and it is continuing through this year. Now that business has been good for a couple of years the benefits are filtering down to employees.”

According to the report, there was a huge jump in the bonuses last year even though the base salaries on the agency side declined and corporate communications salaries increased slightly

“The PR business always lags the economy by about a year,” explained Spring. “The dot com boom bred caution into the market but this economy has legs. With full employment and business booming across the board it is harder to find and retain good people. You get into negotiations with candidates, and there is a sense of urgency from the agency or corporation. A lot of activity in this market.”

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Source: PR Blog News

Second Life and Public Relations

The "Virtue Life" Tech Special Report done by the BusinessWeek was out on April 27, 2007 envisions a totally immersive 3-D web that offers a rich panorama of experience to rival our physical lives.

Many experiments are being done on the "Second Life." Companies realized the beneficial B-to-B applications - virtual meetings, showrooms, presentations.

Gartner says the 80% of active Internet users will have a virtual life by the end of 2011.

For a hint of where this is going in Public Relations, check out Business Communicators of Second Life - about “how to communicate and participate in 3-D environments” and ”how to use and create 360-degree content for new online spaces and the emerging 3D web.” How do you create a word-of-mouth program for avatars? How do you mesh the virtual with the physical for a truly mashed up PR program?

PR Source: PR Blog News

Second Life

Adam Broitman, director of emerging and creative strategy at Morpheus Media, is organizing a reality mashup that has two central cross-currents: Buddahead playing live at The Canal Room which will be streamed live to Morpheum Sim on Second Life. Morpheum Sim on Second Life will be streamed back live to the plasma screens at The Canal Room. So Buddahead is here, there, back again, real time in simultaneous realities.

Check out the video of the Buddahead “Broken” video:


The PR strategies are now integrated with Second Life initiatives. It is at the beginning stage and is believed that it will be a great potential for the market.

Sources: PR Blog News

The New PR Wiki

What is a wiki? According to PR Blog News , wiki it’s a web page or a web site that can be edited easily by multiple users, like Wikipedia. It is the most elegant, simplest, cheapest web-based collaboration tool available. The New PR Wiki is launched and maintained by wiki maestro Constantin Basturea (PR meets WWW ). It is the best sources for resources on PR 2.0. The chronology and lessons of the revolution are within New PR Wiki, including great background on Astroturf and social media releases.

It is believed that wikis can help to build the global knowledge bank. I believe that it will be an advantage if someone can simply the usage of wikis to the public because it can help to increase individual's knowledge.