$60.6 BILLION spent on Direct Mail in 2006!

After learning about direct mail techniques in class, I found a brief from the Center for Media Research showing an investment of $60.6 billion on direct mail in 2006. That is a 7.5% increase from the year before.
The brief states that though there will be growth in direct mail investment over the next two years, it will not be as large of an increase as this past year. New trends in direct mail techniques, such as marketing consolidation, are listed in the brief, as well as some strategies in direct mail R-O-I (return on investment). I highly recommend a quick look over of the brief- however the main thing that it is missing is detail on actual R-O-I from the $60.6 BILLION invested in direct mail in 2006.

Handbook for blogs

Handbook for bloggers and cyber dissidents by Reporters Without Borders is a good handbook that can provide some guidances for the online bloggers. The handbook can help to guide the legal, ethic, and moral imperatives of the bloggers on how to choose and use a blog platform, and how to get picked up by search engines and aggregators. The Handbook is written with a world view, so there is discussion about technical ways to get around censorship. According to the report, China is the world champion in omniscient and effective Internet censorship, closely followed by Vietnam with its cyber-police and spies in Internet cafes.

Source: PR Blog News