All Good Things Must Come to an End

This semester has been a particularly trying one, but the information and skills i have picked up this semester have been some of the most useful. This is especially true thanks to PR 191. The activities we did in this class have forced me to explore PR resources and tactics that I was completely unfamiliar with. One of these tools is blogs.

By creating a class blog, all of us have been forced to explore the world of blogging and what it means from a PR standpoint. What I have discovered is that blogging might be one of the most useful resources a PR professional can use. This is because it allows a message to reach a large audience for free. Isn't that the ultimate goal of most PR efforts; to get the message out there without paying for it? It seems to me that blogging might be the future of PR. Blogs have already gained a huge reader base and most companies and public officials have used blogs at one point or another. I don't see an end in sight for blogs. The possiblities seem endless.

As a Public Relations major hoping to break into the field sometime in the next few years, it is going to be important for me to take advantage of these relatively new types of media, which includes such things as blogs and podcasts. Surviving without using these tools seems almost impossible.