Urban Outfitters, a clothing store, sets the record for having the LONGEST bottom scroll bar ever. Its blogs highlights the 23 windows of content it serves for its fans. The blog has done a great job of appealing to its nationwide audience and at the same time, making a very local connection.
Readers can search posts related to the store nearest to them and learn about store promotions and events. Urban Outfitters have been trying to become "cool" in each of the markets in which its stores are located. In this sense, I think that they are providing some sort of value to potential clients because it doesn't really have anything to do with the clothes it sells.
All in all, I think the blog is a very great way for Urban Outfitters to connect with its customers.
P.S. And the unusual LONG scroll bar won't hurt either.
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