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According to Dennis Spring of Spring Associates, who just released the 11th annual “Official PR Salary & Bonus Report,” he stated that this is the year of fat bonuses and pumped up salaries for PR pros on both the agency and corporate side.

“We haven’t seen this kind of full employment in PR since the dot com boom,” Spring told PRBlogNews. “Agencies are getting new business and growing existing business. The pace accelerated in the last quarter of ‘06 and it is continuing through this year. Now that business has been good for a couple of years the benefits are filtering down to employees.”

According to the report, there was a huge jump in the bonuses last year even though the base salaries on the agency side declined and corporate communications salaries increased slightly

“The PR business always lags the economy by about a year,” explained Spring. “The dot com boom bred caution into the market but this economy has legs. With full employment and business booming across the board it is harder to find and retain good people. You get into negotiations with candidates, and there is a sense of urgency from the agency or corporation. A lot of activity in this market.”

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Source: PR Blog News