If you are in public relations then you understand that if the message is lost..all is lost. As PR students we learn everyday how communication and targeted audience is a major part of our job. Well I'm here to tell you that video is the future. PR has used video releases and satellite media for some time now, but the new trend is online video. Since the explosion of users on You Tube browsers now prefer online video. People love video...reading is alright but nothing grabs the attention and holds on to it like a great video. I once heard someone say a picture is worth thousands words...but I'm here to say that a video is worth a thousand pictures and a million words...
1 comment:
I think you're right. Video isn't the answer for everything, but more and more people are creating videos...and PR practitioners need to learn how to create and use videos too.
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