Since Shrek the Third is coming soon, McDonald cross-over Shrek a series of product. Firstly, McDonald products 4 edition of Shrek glasses, consumer can buy it with any food purchase. Clearly. the target audience (TA) for this collection is kids and supporter of Shrek.
To broader the TA, McDonald has new burger, Ranch BLT with innovative slogan, "Feed your inner Ogre". Definitely, the word "Ogre" can enhance loyalty of Shrek's fans.
To arouse TA interest, it also designed a game of Shrek on its website, I tried to play, it is pretty good. Check it out: http://shrek.mcdonalds.com/mcd/shrek.html
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