In hopes of reclaiming the title as a global industry leader, GM Chairman-CEO Rick Wagoner made the announcement that they wantsto make a shift from newspaper ads to advertorials. An advertorial is advertisement but is passed off as an editorial.
In short GM wants to pay for public space. In the age of blogging and online media, is a newspaper advertorial really going to be effective enough to reclaim their title and demote Toyota?
No comments:
Post a Comment