Steve Rubel may be onto something here...

If blogging is the new medium for reaching audiences, why not tell them what you're going to blog about and when you're going to do it? Print media has used the editorial calendar to inform advertisers about upcoming editorial and special sections. PR guru Steve Rubel has decided to do it on his blog, too. It will be interesting to see if it draws advertisers, or marks a trend in blogging, since he's the Me2revolution man.