As known from a previous blog, a new magazine is out: the Blogger and Podcaster Magazine. With online technology becoming such a widespread form of media, it's no wonder why someone would come up with the idea of creating a magazine about blogging and podcasting. But after its launch, the magazine has been receiving some critisism. Kevin Dugan, director of marketing communications for FRCH Design Worldwide, discusses about the irony of the new magazine. In his article, "The Ironic Hypocrisy of Blogger & Podcaster Magazine", he states that, "the industry that regularly chastises mainstream media for not adapting to social media now has a print media vehicle. All the while, this industry eagerly charts mainstream media's death along with the plain, old-fashioned news release." It is a little hypocrtical to say how old-fashioned mainstream media is, only to, in the end, use it to publicize your own publication. But the magazine may have its use to it. What do you guys think about the Blogger and Podcaster Magazine?
2 comments:
Magazines are great for reaching niche audiences, and I'd say this is a niche. So it makes a certain amount of sense.
Look at it this way: I use Mac computers, and I subscribe to Macworld and MacLife; I garden, and I subscribe to Fine Gardening; I cook, and I subscribe to Cooking Light. I blog, so maybe I'll even subscribe to Blogger & Podcaster...or maybe not.
Wonder if it's available online....
Blogger & Podcaster is available online. We actually published in 3 formats simultaneously: Print, Digital and Podcast. The digital technology is very interesting as it gives a magazine like experience with pages flipping, and it also includes hyperlinks, audio and video so the experience can be enhanced beyond print. Digital and podcast subscriptions are free, just go to www.bloggerandpodcaster.com. While you're there you should also take advantage of promoting your blog/podcast in our free B&P Guide...kind of a TV Guide for blogs/podcasts.
- Larry
Publisher
Blogger & Podcaster Magazine
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