Conversation Marketing

Marketers are finding themselves in an increasingly frantic race to get people talking about their brands. Consumer can be any number of things—sometimes all at once. And that fact is driving marketers, businesspeople, and brand managers crazy. Consumers are producers, users, participants, members of niche communities, or even critics capable of effectively mobilizing others. The article proposes marketers become "conversation architects." Communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter—the. These platforms facilitate conversation and this is where marketers should begin their conversations about products or organizations. Marketers, businesses, and designers must have an intimate understanding of how these platforms are evolving and influencing human behavior. There has to be an in-depth understanding of why some us of love to incorporate these services in our digital lives. They need to be taken seriously in this evolving world.