Monday, May 21, 2007

Final thoughts on PR 191

PR 191 opened my eyes on new topic. I did not pay attention to blog from before. Following a blog during the semester was challenging and made me realize that this is the new trend in business. Blogging is becoming more important than ever, even businesses use it to polish their company’s image like in “Sun” case.

But, the problem resides in who is behind the blog? Who is writing the blog?
We saw in Walmart case that Walmart hired secretly people to start blogging in its favor. Blogging can confront unethical problem.

Overall PR 191 was a challenging class, looking back, I feel that I learnt a lot of valuable information whether in doing position paper, annual report, a direct mail package or blogging.

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