Brand Yourself for Success

There is a way for everyone to carve out a certain claim to fame. Experts refer to it as personal branding. Personal branding revolves around becoming known for one major skill or attribute. It's a strategy that many companies have mastered and continue to work at. "When consumers think about Volvo, they think safety." People can brand themselves in the same way as companies. One of the most important things about branding is to understand your strengths and emphasize them. People need be unique and become skilled at something specific. The goes on to give these tips by Harvey Mackay,

Here are some of my tips for becoming a personal brand:

Become an expert at a specific thing that interests you, but build collateral skills.

Establish a target audience. Are you appealing to single men aged 20-30 or women aged 40-60?
Once you master something, spread the word. You can start with word of mouth but then try to generate publicity to help get you known. Focus on publicizing your effort. Reach out to local radio stations and community weeklies since publicity often starts small and then snowballs to major networks and newspapers.

Mackay's Moral: Be true to yourself. Your personal brand should emanate from what you know and love.