Eww...are the first thoughts that come to mind when talking about the recent circus involving Taco bell/ KFC, New York Health Department and rats! Yes I said rats. In recent events, a video showing rats creeping around inside of Taco Bell was released. That's not the disgusting part, it was filmed the day after Taco Bell/ KFC resturant received a passing grade by New York city's Health Department. This is a huge chink in "image armor" for Taco Bell/ KFC resturants and New York city's Health Department. Yum brands which owns the resturant released a comment by President Emil Brolick stating We have taken what has happened in New York very seriously." This event will not only tarnish Taco Bell/ KFC reputation for healthy clean resturants, it may lose some customers for good. Each party involved has a lot of work to do.
What would you do as the representing PR firm for Taco Bell/ KFC?
1 comment:
I might start by recommending that Taco Bell revoke that franchise....
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