Recent news posted on msn.com states that Viacom will be suing You Tube for $1 billion due to infringement issues. This lawsuit will be the first attack on the new video sharing site.
Google CEO Eric Schmidt said that media companies should become used to working with You Tube.com and other online sharing sites.
However, Viacom is going to be charging the Google-based site for showing over 160,000 videos without permission.
"Their business model, which is based on building traffic and selling advertising off of unlicensed content, is clearly illegal and is in obvious conflict with copyright laws," Viacom said.
YouTube.com is a popular site featuring numerous videos from student videos to banned advertisements that were once shown during super bowl half-times.
So far Google spokesperson has made a claim that Viacom has yet to appraoch them with the infringement suit.
The problem with YouTube, Viacom and the other big media players say, is that it will pull copyright clips only after its been asked to do so, putting the burden of policing content on the copyright holders and allowing users to re-post illegal copies as soon as they are removed.
This is another example where crisis management is needed to help minimize the situation. Both companies risk losing credibility.
1 comment:
A timely issue, one that could lead to the shutdown of half the web.
Good links, good use of a graphic. A couple things to fix:
* it's $1 billion, not $1 billion dollars (AP style)
* the Google-based site (hyphenate a compound adjective)
* you next-to-last sentence doesn't read right
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