This week, I read an article from BusinessWeek about the rapid growth business of a Mexican Grill fast-food company - Chipotle Mexican Grill Inc.
Like McDonald’s Corp, most successful fast-food chains spend incredible amount of money on advertisement and promotion on new food products and ideas. Although it can draw public attention immediately, the profit may not be able to cover the money they spent on ads through the mainstream mass media. There are another ways to generate awareness and public interest. Chipotle Mexican Grill Inc. chooses to communicate with their target audiences through TV commercials and some other traditional ways of advertisement. Indeed, it doesn’t just save billions of dollars but also leads to a positive result. The secret of a successful business is not only advertising but also unique marketing strategies. For instance, Chipotle Mexican Grill Inc. builds a friendly image through good customer service to retain a good relationship with customers. Moreover, the fast service and large portion of food are the attractive selling points to encourage customer’s return next time.
To learn more about this article and marketing strategies of Chipotle Mexican Grill Inc., go to this link:
http://www.businessweek.com/magazine/content/07_11/b4025088.htm?chan=search
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