Public Relations is Reaching a Growing Minority Population

With a growing Latino population in the United States, it is a wonder if the Public Relations techniques being used will be effective enough to reach such a massive minority group. A great number of Latinos can be reached effectively through Spanish media but for others a mere translation will not be enough. This is true for second and third generation Latinos who do not speak Spanish. Companies must find new media that will deliver their messages effectively to these audiences.

Perhaps Blogs can be the media that is needed. With a huge development of blogs there are many that targeted for that segment of the latino population. These blogs do a great job of addressing Latino concerns, promoting their dreams and explaining their unique perspectives. Among these blogs are Vivirlatino, Latinalista and LatinoPundit.

I found a very intersting book that addresses this issue. I hope you enjoy it.

Octavio Rojas, writing as part of the Virtual Road Show "Relaciones Públicas. La Eficacia de la Influencia – Public Relations. The Effectiveness of Influence" (for a synopsis of the book in English click on the picture)