This past week has been a public relations nightmare for the Canadian based pet food company, Menu Foods. A commotion began just a few days ago when dogs and cats across the United States started to become ill and in some instances, even died from kidney failure. Menu Foods is a private-label contracted manufacturer of wet food for many pet food companies such as Eukanuba, Science Diet, and Iams. The FDA has investigated the two U.S. manufacturing plants and has decided that contaminated wheat gluten is to blame for the 14 pet fatalities.
Since this story broke, the news media has been providing extensive coverage on the effects the food has had on the animals contaminated by it. This is obviously Menu Foods' worst nightmare. All this negative PR is hard to overcome, but the company has been proactive in posting press releases on their website. The original press release on March 16th called the recall precautionary and stated that the company is taking measures to prevent farther harm. Later press releases explain the company has improved the accuracy and user-friendliness of their website and customer service hot line.
It is apparent that Menu Foods is faced with a long, uphill battle in rebuilding their company's crediblity but they have taken steps in the right direction by quickly communicating with the public about the crisis at hand.
For a complete list of the pet food companies Menu Foods manufacturers products for, visit the Menu Foods web page.
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