Traditionally, business-class travel used to mean some nice extras—a bigger chair, more entertainment choices and maybe a better meal. But these days, corporate travelers can increasingly expect five-star service in the skies. In Virgin Atlantic's Upper Class Suites, passengers get to sit in leather armchairs, sleep in full-length beds with mattresses, sip champagne all night and order up gourmet dinners whenever they feel like it.
To advertise a new product, people may first think of advertisement and marketing. However, in order to maintain a goodwill and mutual understanding between an organisation and its public, they can asvertise with PR:
1. Consumer Relations: to involve customers. Create some games before the launching the new service. Let the public design the setting of the flight
2. Exhibitions: to let the public (maybe potential customers) to be aware of the new service provided
3. Media Relations: to create "noise". Let all the reporters (media) to try out the new premium service. News reported by media is much credible.
To advertise a new product, people may first think of advertisement and marketing. However, in order to maintain a goodwill and mutual understanding between an organisation and its public, they can asvertise with PR:
1. Consumer Relations: to involve customers. Create some games before the launching the new service. Let the public design the setting of the flight
2. Exhibitions: to let the public (maybe potential customers) to be aware of the new service provided
3. Media Relations: to create "noise". Let all the reporters (media) to try out the new premium service. News reported by media is much credible.
1 comment:
You've suggested some interesting ideas for getting the word out about a new product or service.
A few problems:
* use parallel sentence construction: "think of advertising and marketing"
* unnecessary words: "in order to" -- just "to" will do
* typo: asvertise
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