If PR firms company become partner with You tube, the PR events can be broadcast in the Internet. There is a new concept, right? However, it has pros and cons:
Pros
- Repeatable
- Target-oriented
- Large reach
- Creative
- Innovative
Cons:
- Lower credibility(advertisement-like)
- Expensive
- Risky (new concept)
- Difficult to distinguish real-and-fake
You Tube have already has numerous partnership such as CBS, BBC and Universal Music Group etc. But they are mostly broadcasting company, there is not any PR firms temporary. Therefore, it is worth trying as it is valuable market strategy. Since public relations need always follow the trend of world.
2 comments:
A couple of grammar issues:
If PR firms partner with YouTube, then PR events can be...
...But they are mostly broadcasting companies, not PR firms.
Also, please include a hyperlink to the original article. You need to credit your sources.
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