Proofreading and PROOFLOOKING

After reading some blogs that I have regularly been following, I came across the importance of prooflooking. There was a printed Derek Jeter baseball card that looks like any other card. But when I looked more closer, there was a picture of President Bush in the stands that someone had apparently inserted in.
We all remember to proofread words and text, but we sometimes forget that graphics, photos and any other details we tend to look over always need to be reviewed carefully as well. So proofreading needs to include prooflooking too.
There was a company mentioned also. NCR, which is a company that mainly manages servers and networks for ATMs, made a simple classic mistake that could have been easily avoided if it were a little bit more careful. NCR printed up large quantities of an important corporate document that included a full-length picture of its CEO. After the document was proofread, it was printed and distributed. Apparently, the CEO's zipper was down and someone lost their job over a proofreading error.
So just remember that when proofreading, don't forget about the graphics.