On a Sunday basketball game against Indiana during a 20-second time out, Cavalier's center Scot Pollard made a bad choice in telling young viewers : "Hey kids, do drugs."
It doesn't take a PR expert to realize that this kind of comment can ruin your image. After making the comment, Pollard immediately makes an on-air public apology stating, "It was a bad joke. That's all it boils down to. There are a number of things people could say about it, but it just turned out it was a bad joke. Obviously, I don't believe that."
Apology and taking blame for wrongdoing is one step in managing a PR crisis. Pollard did the right thing to apologize, but he may need to do more to regain a positive image. Sunday evening being a common family night, many kids may have heard Pollard's remark. One idea may be to get more involved with local communities. He can help out at anti-drug or drug prevention programs and teach youths about the dangers of drugs.
Although an apology was made, Pollard may want to take more steps in rebuilding his image. If he doesn't, he may forever be remembered as the guy who said, "Hey kids, do drugs."
2 comments:
Not a good way to be remembered.
Your link has "gone south." When I clicked on it, here's what I found:
Article Not Available
The article that you are trying to view is no longer available through this Web site. The content is copyrighted by the Associated Press, which requires nbc30.com to delete its stories two weeks after they are originally posted.
This is a good argument for linking to the original article -- in this case, the AP story -- not a secondary republisher.
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