Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. It is especially important to a corporation. Think IBM did quite well in the retrieval of its laptops battery which is produced by SONY.
Accept Responsibility: SONY is willing to financially support the retrieval, which does not cause financial hardship to the company.
Protect the Consumer: In order to protect users' safety, IBM made an announcement which was the retrieval of 52.6 million pieces of batteries.
Find the Truth: IBM found out that when a user was using his IBM laptop in the Los Angeles Airport, it caused fire because his laptop was over-heated. But nobody got hurt.
Protect the Consumer: In order to protect users' safety, IBM made an announcement which was the retrieval of 52.6 million pieces of batteries.
Find the Truth: IBM found out that when a user was using his IBM laptop in the Los Angeles Airport, it caused fire because his laptop was over-heated. But nobody got hurt.
1 comment:
Some good information, but this post would be more helpful and more credible if it included one or two links to supporting information on this issue.
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