Chrysler Takes Action Through Recall

After 66 reports of fire with 2004-2006 Dodge Durango SUV models, Chrysler takes action by recalling nearly 500,000 vehicles. With some technical issues involving electrical overloads and overheating in the interior of certain vehicles, Chrysler does not want to take any risks with any more complaints. Crisis management is necessary for Chrysler to maintain a good image. The car company does a good job by following some public relations tips when communicating during a crisis:
1.) Put the public first
Chrysler understands that when you show that you care about the people, it will be better public relations for you. Chrysler puts customer safety first, rather than denying the technical issues with their vehicles. By recalling the cars and trying to fix the problem, Chrylser demonstrates their concern for the public.
2.) Take responsibility
Chrysler takes responsibility by informing the public regarding the specific problem causing the fires. Rather than blaming the drivers or other parts distributed by other companies (like what happened with the Ford and Firestone tires controversy) Chrysler admits wrong and recalls all their vehicles to prevent any future accidents.
3.) Be honest
Again, Chrysler immediately admits wrong and takes the blame. The car company avoids blaming other factors that may contribute to the reported fires. Instead, they stay honest and inform the public about what has been causing the problems.
4.) Be accessible
Chrysler makes sure the recall information is accessible on their Dodge and Chrysler web sites. Furthermore, the web sites also allow you to contact the company with any questions.
During a crisis management, it is always good to make sure you follow steps in communicating with the public to maintain a good image.