I came across an article that explained why pictures are a good tool to use when attracting an audience. This tool can definitely make a difference in any public relations or marketing campaign.
Nevertheless choosing the right picture can be difficult. Psychological and marketing studies tend to reveal results that state that when choosing a picture for an advertising or publicity campaign look for:
1.A picture of a woman (men prefer pictures of women, women don't care, pictures of women win)
2. Mid to late 20's (it is recommended to use pictures of people in their mid twenties. This can help you attract a broad crowd)
3. Attractive, though not necessarily sexy. Sexy turns women off, attractive appeals to both men and women.
4. Dressed nicely, but not sexy. Same rationale as above.
5.Smiling lightly, though not toothy grin. The best pictures are the ones where the model looks approving, like they're happy with you, not hitting on you, more motherly "I'm so glad to see that you're home!" looks that make you feel loved
6.Ideally her body should be turned to a bit of an angle to the camera
7. Most important - her eyes should be looking directly into the camera. The eyes are important. There's something, particularly in men (eye-tracking research) that shows that our eyes are drawn to eyes that are looking at us. You want them focused right on you.
In conclusion, choosing the right picture can be a difficult, but these simple guidelines can definitely be a of great help.
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1 comment:
Some really good tips here, but you need to credit (and link to) the original source. Otherwise, you're just lifting someone else's ideas without attribution...a real no-no, whether it's in an academic paper, a published article...or in a blog.
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