PRWebs CEO and founder David McInnis is set to host a free webinar featuring David Meerman Scott, author of the "New Rules of PR" forcusing on how to create a press release strategy for reaching buyers directly.
Davids ebook offers PR professionals the tools they need to survive in today's world of social media. David McInnis, Founder and CEO of PRWeb said "This webinar provides professionals the opportunity to discuss 'The New Rules of PR' directly with David and further develop strategies and tips to create an effective press release."
This ebook has become a must have guide for PR practioners. David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. His work is highly used throught the field of public relations.
Scotts other book "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly" will be published around June 2007. Leaving PR practioners looking forward to his future work, hoping for more insight and professional tips to succeed in the field.
The content of the New Rules of PR will benefit many people in the field of PR and will serve as a tool to students learning the ways and rules of public relations.
1 comment:
Good info, but the new rules of PR don't preclude some of the old rules, such as proofreading your work.
Please fix your typos: forcusing, Davids (should be possessive, not plural), $1 billion
This is not a complete sentence: "Leaving PR practioners looking forward to his future work, hoping for more insight and professional tips to succeed in the field."
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