Did you know that Cause-Related Marketing or CRM serves as public relations. CRM generates lot of publicity and media towards a firm. CRM benefits the organiztion in many ways:
-Increased sales
-Increased visibility
-Increased customer loyalty
-Enhanced company image
-Positive media coverage
Cause-Related Marketing is when a well- known company teams up with a non-profit organization to generate money for it through the company products.
An example of a successful CRM is the one Lee company created. Lee company teamed up with The Susan G. Komen foundation for breast cancer research. Through a good marketing, Lee launched Lee National Denim Day to fund the breast cancer association.........
Read more about Lee's campaign on Lee website
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1 comment:
This is good info, and it's good that you included a link, but you need to make sure your link takes the reader to related information. The link you included just takes me to the Lee Corporation website, not to anything about National Denim Day.
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