Will MTV Win You Back?

Over the last few years, with the creation and recent uproar of the networking site Myspace and the video downloading site YouTube, MTV has found that it is losing viewers to the Internet. In order to gain back younger viewers MTV intends on expanding its already huge internet base. MTV Networks, which includes MTV channels and Comedy Central, has 150 websites in 162 countries but plans on creating more to draw youth away from sites like YouTube and Myspace.

MTV is hoping that creating a site similar to YouTube where viewers can watch their favorite MTV shows, edit them, and manipulate them however they want will attract attention. MTV knows that youth are spending more time on the Internet and playing video games than watching television. Although the younger viewers that MTV is targeting with the creation of these new sites spend a lot of time on the Internet, they rarely spend too much time on one cite. MTV views this as an opportunity to capture their attention with as many sites as possible.

But will these sites be successful, you decide.