Wednesday, February 28, 2007

The M word



In recent businessweek news: satellite radio companies SIRIUS and XM are proposing a merger. Many customers believe this will cause a monopoly in the satellite world. Some believe this merger will create fixed prices on satellite radio seeing that Sirius and XM are the only two companies. On the other half I believe the merger will be good for satellite radio in lowering prices. Both companies prices are currently high because they are in competition with each other, canceling each others room for profit. The merger will create more profit and lower prices for customers. The Justice Dept. will make the final decision on this proposed merger.

What do you think?

Britney Spears: Bad PR Move? Or Just Plain Crazy?

I don't think I'm the only one sick of Britney Spears and her wild and crazy antics. One minute she's in rehab the next shes out. One minute she has hair, the next minute she has a buzz cut. But this time, shes gone too far. She's passed attention starved ex-pop star to all out crazy woman.

After her second 24-hour stint in rehab, she went to Kevin Federline's home and when he denied her entry she then went on attack his SUV with an umbrella.

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At first I thought all her antics we just bad PR moves. I mean, she got what she was going for her name in the headlines. But now to attack an SUV with an umbrella? Come on Brit, if you don't want the kids just hand them over to K-Fed. Poor things.

To Iraq and back...the Woodruff report

If, like me, you missed last night's special report by ABC News Correspondent Bob Woodruff, To Iraq and Back: Bob Woodruff Reports, you can still catch it online.

In an email to JMC faculty, Prof. Bob Rucker calls it "a truly remarkable and moving special report."

He continued, "This is absolutely GREAT television reporting...definitely EMMY Award caliber. It is also very very emotional TV. It's difficult not to tear up and cry when you see what Woodruff and some Iraqi war veterans went through, and now face as life-long battles for survival."

To watch the video, go to http://abcnews.go.com/ and click on Bob Woodruff links on the main page, or click on this direct link: http://abcnews.go.com/Video/playerIndex?id=2909190.

(Cross-posted on McCunications)

Tuesday, February 27, 2007

Al Gore Might Need Some PR Help


Al Gore, not only known as the 45th Vice President of the United States, is also known for his Academy Award-winning documentary, "The Inconvenient Truth". Through this powerful film on global warming, Gore presents himself as an environmentalist and an activist. With such high interests in sustaining the environment and educating the public on what we are doing wrong, it's no wonder why Gore's been getting some heat about the ways he helps the environment.
On Tucker, an MSNBC show, after the Academy Awards occurred, host Tucker Carlson questioned the real morality behind Al Gore's global warming campaign. Although an activist for protecting the environment, facts about Gore's spendings may lead some to view him as a hypocrite. Carlson points out that Gore's energy and gas spendings exceeds that of an average American. It was almost $30,000 alone for year 2006 for his Nashville home that spreads out around 10,000 square feet. Whether this information is true or not, the allegation may lead to an image crisis for Gore.
Although Gore fights for the Earth, does he really stand by it? His expensive spendings on gas and electricity may illustrate him as a rich politician who cares nothing for the environment and only cares about publicity. But if it is not true or if it can be explained, then Gore should do something right away to fix his image. With all the different sides of the story we are getting, the public will never know what is true or not. Gore will soon be losing his credibility, along with supporters, if nothing is done.
What's the best way for Gore to salvage his image? Talk to the public. If Gore proves to the public that he can save like any average American or explain why his spendings are so high, then he'll regain his credibility. If he can defend himself on these accusations to the public, whether they are true or not, then his supporters will understand what is going on. Gore will need to start changing his image before others start following Tucker's footstep in criticizing his reputation.

Monday, February 26, 2007

Dunkin Donuts Delivers

Dunkin' Donuts and Baskin-Robbins announced that Atlanta-based Studiocom Interactive would be the digital marketing agency to head a new marketing campaign. Studiocom will provide online strategy and creative support for selected new product launches, plan and buy all online media, and redesign the two brands' consumer websites. In addition, the WPP-owned agency will develop long-term strategies for Customer Relationship Management. They plan to use the Internet and new technology to deliver donuts around the world.

A Year and a Half with 236 Words

Theodore Geisel, better known as Dr. Seuss, spent eighteen months manipulating and massaging 236 first grade vocabulary words into "The Cat in the Hat" because he felt children's books were boring. Public relations technicians can learn from the good Doctor's achievement. His constant revision and dedication to a finely crafted message make his prose fresh night after won't-you-please-read-it-again night. Kansas State Univesity professor Philip Nel has recently published The Annotated Cat in the Hat so we can all take a peek into the making of Seuss' classic tale.

My Internship Experience



This weekend I spent some time to organize my e-mail inbox and group some internship related e-mails together. In this entry, I would like to share some of my working experience as public relations assistance in my previous internship.

I used to work for a Public Relations company for half year back in my hometown. One of the tasks I participated was to manage an event for a client. The whole process was much complicated than imagine and we had to do lots of preparations beforehand. For instance, it is crucial to have the updated contact information in the company’s media lists. After come up with drafts for the event program and the company brochure, we needed to contact different printing companies for interviews. We spent lots of time for face-to-face meetings in order to make our ideas clear. As my supervisor mentioned, the significance of meeting venders is to make sure they are the people we can work with and trust.

After all those processes, we needed to prepare invitation letters in a short period of time. As we are now in the age of information and surrounded by some many high technologies, I thought it would be more convenient and effective to send out e-mail including the information for the event. However, my supervisor explained that printed invitation letter is necessary for many reasons. First of all, it would give an impression to receivers that each of them is our special guest and is being treated respectfully. It is more likely they will reply and come to the event than being noticed by e-mail. Moreover, as a public relations company, it is better to keep a record in hard copy so that we can always have something refer to.

If you are interested in more information about production of brochure and other printed communication tools, please check out textbook Chapter 12.

-Jasmine

New Gadgets to Keep Car Thieves Away

And the winner is ..... Santa Clara County!
Congratulations Santa Clara, we were just awarded the highest auto-theft increase by the California Highway Patrol for all of California. Not a very great award, huh?

Auto-theft rose by 25 percent in 2006, but 2007 can bring change. New tech gadgets aimed specifically to deter thieves from targeting your car, or quickly finding it if you do. The article Keep thieves at bay appeared today in the San Jose Mercury News. You can find information about what you can do to keep thieves from stealing your car- from the trusty steering wheel club lock, to new alarms with remote keys that vibrate if your car's safety is in danger, or the highly popular OnStar program, which tracks your vehicle's location.

More interesting tid-bits in the article include statistical information, like the rate in other counties, and the fact that a car or truck is stolen every 25 seconds.

Pictures from the past haunt new "idol"

Antonella Barba is one of the hopefuls on this season of American Idol. On friday, pictures were released on the web of her and four other girls posing topless on the beach http://news.aol.com/entertainment/tv/articles/_a/racy-internet-photos-linked-to-idol/20070224123809990001. The girls were covering their chests with their hands and two other girls were engaging in sexual acts.

The publicist for the show decided to remain quiet about the incident rather than making a statement. They are also making sure that the contestants unavailable for comment to ensure that nothing is said about the pictures. The tactic that they are using is somewhat surprising. I thought they would at least put out some kind of statement acknowledging the incident. By not saying anything, it is almost as if the show's publicist is hoping the pictures go away by themselves.

It is unclear at this time whether the incident will affect her chances in the competition.

Sunday, February 25, 2007

Cisco-Apple settled at last......

The two Silicon Valley tech giants Cisco and Apple have settled their dispute over the "IPone" name after six weeks of legal battle.
According to Gene Munster, senior research analyst with investment bank Piper Jaffray & Co, Apple might have paid Cisco between $25 million and $50 million for rights to the name.
However, both company are not talking much about the deal but some are talking about possible partnership between the two tech giants in the near future.
Analysts said the deal was likely a longer-term strategy by both companies to reinforce their competitive positions in the fight to deliver digital content -- particularly video -- directly into consumers' homes.
The settelment gave the right for both companies to use the name "IPhone."

Saturday, February 24, 2007

Oscar Hype

Photobucket - Video and Image HostingWith the 79th Annual Academy Award show right around the corner (airing Sunday night on ABC), it is interesting to watch the pre-game action that takes place prior to the actual show. Sure it makes sense to chart who and what have been nominated for various awards, but how is it that this show has managed, for nearly 80 years, to gain so much publicity? Is it the Red Carpet Show, when we are introduced to the classiest, stunning, yet sometimes outrageous gowns and frocks of the year? Or could it be the interactions these celebrities have with each other and the 'who showed up with whom' scenario's that keep viewers mesmerized?


This week alone, I witnessed several different daytime TV programs (all ABC sponsored) which highlighted assorted reasons for staying tuned to the Oscars this week. On Regis and Kelly, predictions were made regarding who they each thought was going to win for each category. Their private predictions were then sealed in a silver suitcase and will be revisited post Oscar night. The lovely ladies of The View also gave audience members Oscars posters as a give-away last Wednesday, February 21. Today's Mercury News also featured a reminder about Sunday night's television event and even a short memo about a Sunday night 'After the Oscars' Fashion Blog.

I found these types of publicity incredibly effective because it helped me remember that the Oscars were coming. Follow-up and frequent reminders to the public are what make people think that they don't want to miss out. I was inspired and reminded my these publicity moves that proper advertising and promotions, really do pay off.

Friday, February 23, 2007


So, I haven't watched American Idol regularly since...well, Kelly Clarkson made it big. But, my roommate is a die-hard fan, so I've been "fortunate" enough to catch a few episodes of this season.
I had heard that there was controversy surrounding the show because the judges were being portrayed as too mean, and the producers were accused of putting contestants through for entertainment purposes only. Shocking, I know.

The Bay Area had a contestant make it to Hollywood. He is an Asian man from Saratoga and was also the first contender to be eliminated.

Unfortunate, yes, but I think he had served his purpose. On a show that claims to represent "America," issues of diversity undoubtedly arose.

Call me crazy, but I think that the producers (the same ones who may or may not have stacked the contestants full of less-than-talented, but oh-so-entertaining personnel) may or may not have stacked the show with people who represent minorities in the USA.

Great move on their part, as it grabs the attention of the minorities (hey, we all listened up when we heard a contestant from our backyard made it) and serves to quell any talk of discrimination.

Tamagotchis? Something like that...


Facebook, an online social-networking site, is now offering "virtual gifts" that you can give to your friends online. Virtual gifts? That's right! Remember back in the days when there was a trend of Tamagotchis? A friend of mine told me that it was fun giving these icons to one another online. I think Facebook just thought of another easy wasy to keep more people on their sites. If they are going to be as popular as those Tamagotchis, then we all know how this will turn out--this trend (if it becomes one) will be gone before we know it.

Wednesday, February 21, 2007

Toyota Uses Mobile Ads


In the February 2007 issue, Adweek Magazine shares the new way of advertising for Toyota. Toyota takes a new approach this month as they utilize nontraditional media to advertise for their FJ Cruiser. The popular carmaker started placing banners and video ads in mobile marketing spaces, rather than using television or radio spaces. Although cell phones are becoming a cultural and technological norm to own, advertising on a cell phone may be a little risky. In the United States, there are 40 million cell phone users with mobile Internet access, but only 6 million of these users have high-speed video phones necessary to play the FJ Cruiser ads. The ads show only on phones with Internet access to ESPN Mobile, MobiTV, GO2, and Sprint Wireless Sports. Even if cell phone users have access to mobile Internet, it does not mean they are going to use it at all. We'll see how successful Toyota will be with the new media approach of mobile advertising.

Tuesday, February 20, 2007

Sex Appeal


I recently read “Why man lie, Why woman cry”, it is about the gender difference, their think, behavior and attitude. Men and women are totally difference in some aspects, so Public Relations must not neglect the effect of it.
Sex appeal, it’s one of strategy in advertising/ public relations campaign. Many people argue that using sex appeal in the advertising will divert audiences’ focus on sexy model but not product. So in the book, it claims that when there is a sexy male and female model who is wearing only pair of jeans. At the result, more women trend to focus on jeans as they also want to become the model. However, male trend to focus on the flat belly, perfect body shape etc. of the model.

Monday, February 19, 2007

SJSU Technology & Emerging Media Club

If you'd like to get better at blogging and all things "new media," you might want to check out the new SJSU Technology & Emerging Media Club.

Organized by a group of JMC students who took Jour 163 - New Media in Journalism last semester, the club is open to all SJSU students...and their friends.

"There's a lot of interesting individuals on campus," said JMC student Andrew Venegas, one of the club's founders, "and we would like them all to be involved in this historic step towards new education using new techologies and media."

The next meeting is 4:30 p.m. Wednesday, Feb. 21, in Room 116 of the old Clark Library (now the Academic Success Center).

Here's the meeting agenda:

  1. How to start a blog using the Blogger engine
  2. What a tag is and how it can be used in a post
  3. What an RSS feed is

You can also access a set of videos to practice or clarify the techniques discussed at the meeting, and join the club blog for updates and posts.

Since I believe this club could be very helpful to JMC students, as an added bonus I'm offering my students extra credit for participating in these meetings (5 pts./mtg., up to 15 points). Hope to see you there!

How Blogs Can Help Your Business

These days I keep reading Blog Marketing by Jeremy Wright. Chapter 3 of this book covers the rinning of business blogging and what it means for business, including how it can impact the bottom line and how it will bring in customers and affect mindshare. It also examines several companies from a variety of industries that are succeeding at blogging; these early bloggers have paved the way for later blogging luminaries.

HOW BLOGS CAN HELP YOUR BUSINESS

I honestly believe that blogging can help each core fragment of what makes up a successful and viable company. According to the book, the core needs for any business are as follows:
• Decent ideas
• A great product
• Visibility
• A well-trained team of people who work hard to make the company succeed

We also need good marketing, great customer relations, an awesome sales force, decent customer support, and a host of other factors. But if we have ideas, a product worth selling, a solid team behind it, and potential customers, the rest will follow naturally.
If you are interested in Jeremy Wright's books, please visit: http://www.ensight.org/book

Pitching to the Media


When writing to the media, according the Bulldog Reporter, it is important to keep 5 factors in mind.

1. The quality of the story. Wherever you go and whichever media you pitch to, a good story sells. It is important to fashion your story on relevancy, topicality, and potentially how useful the story will be to the pr world.

2. Create a relationship with journalists. A positive relationship with a practicing journalist may open doors for you. Please note; that relationships alone do not always work. Mixing relationships to where you abuse the journalist and expect him/her to print your piece every time can cause backfire. Mixing personal relationship and work relations can cause issues.

3. Knowing what journalists write about. Know their style of writing, and also analyze their angles of stories. Read up on issues the journalist recently wrote about, notice if there is a theme in their writing? Respecting and realizing a journalists style and interest may help when writing your piece. Keeping your story within the flow of the journalists norm will aid in your story running.

4. Industry knowledge. When we write a new story many times the journalist already knows. Thats often because we dont analyze or interept industry developments.

5. Media lists. Updating media lists can be borish. A PR professional should have a media list consisting of particular beats, weekday and weekend editions, all newspapers, and all cities. This extensive media list can help you when your story does not hit in your local paper. You will have other options to execute your pitch to.

These factors are a great PR strategy. These factors will aid you in successfully pitching your story.

A Blog that Everyone Should Read #2

I was reading PR Blog News and another useful blog written by a corporate executive was being introduced.


Fred Wilson is a venture capitalist at Union Square Ventures in New York. Unlike the other corporate blog Marriott on the move, the A VC is a personal shared journal full of life experiences, photos of his daughters playing basketball, and wonderful anecdotes about business. However, you can earn a lot from Wilson about the monetization of blogs, social media, new tech gadgetry, and the companies he is excited by and investing in. The design of the blog is simple but there are plenty of widgets on display, gadgets being discussed, videos being shared, and useful intelligence bandied about.

Follow the leader

After many complaints and letters from suicide prevention groups GM removed its ad campaign about the robot jumping off of a bridge. News flash VW released a similar commercial about a man that becomes fed up with the world and decides to jump of a bridge, just as he's about to jump another man rides by announcing that VW's are under 17,000. This changes the man's idea of suicide and he buys a VW. David Kiley thought this to be cheesy and a poor way to create buzz. Washington Mutual is also running a similar ad where their bankers are standing at the edge of roof asking the company to stop offering free checking and other awards. Now thats 3 companies that all used the same idea "suicide" to get it audience attention. Im not done yet finally rounding up the group at 4th is Careerbuilder.com, they aired a commercial suggesting a bunch of baboons commit mass suicide. These are all touchy ways to get attention and yes people say "as long as they're talking about the ad its doing it purpose", but when does it become too much? ... there are plenty of other ways to get audiences attention CHECK OUT these creative idea's...Top 10 Super Bowl Commercials 2007

Video Game PR Hoax

"They say PR 'begins' the brand, while advertising sustains it over time. However, the marketing company behind this PR campaign gone wrong probably wish the campaign never would have launched and certainly won't attempt to sustain it by employing an ad campaign. " Aqua Teen Hunger received real bad PR, after a hoax gained police attention. The PR company apologized for the blunder and is not going to continue to bombard the public. They have decided to wait before doing more publicity for the game. This is an interesting tactic that may be detrimental to the sales and reputation of the game, they may want to employ some damage control PR.

The Piracy Police

A friend of mine reciently recieved an e-mail from the Judicial Affairs office on campus reguarding her illegal downloading habit. Her music collection has been primarily downloaded on the free music sharing website Ares. This type of downloading has been clearly expressed to the public that it is illegal and there are consequences if caught downloading. However on video sharing websites like Youtube many of the videos shared are violating copyright laws when being posted to the public without permission or recognition of the rightful owner. I see this specifically in music videos being shared. Take a look at this Nelly Furtado video, it's from the mtv.com website promoting its viewers to vote her video on TRL. However, it is being shared on Youtube by a private user.




The Machine is Us/ing Us



In the above YouTube video, Michael Wesch creatively makes thought provoking comments about communication, writing and the Web. I agree with Kenneth W. Davis, our words are of the utmost importance in today's public relations context.

The Kiss That Shook the NBA

NBA All Star Weekend 2007 came, went and left some memories with us. Tim Hardaway, a former NBA All Star, told a radio station that gay people do not belong in the World or in the United States. Hardaway made this statement prior to All Star Weekend and after taking pictures with his arms around Sheryl Swoopes, a WNBA star who has recently come out as being homosexual. The shocking statement made by Hardaway led to what may become one of the most memorable moments in NBA All Star history.

Charles Barkley, a 44 year-old retired NBA All Star, found himself challenging Dick Bavetta, a 67 year-old NBA referee, to a foot race. The challenge required the two 'athletes' to run up and down the basketball court three and a half times and the winner would be the first person to cross the half court line. The event, which took place Saturday evening during NBA All Star Weekend in Las Vegas, ended with a lasting memory--a loving glance that was sealed with a kiss.

Hardaway released a statement apologizing for his initial comments. In the apology he states that he should not have said that he hates gay people and that he had simply had a long day and was tired. Does having a long day mean that it is okay to say the things that had been said? Does being tired mean that the statements will simply go away? The answer to both of these questions should be and is no, absolutely not.

However, a new question has arisen out of all of this--Is there a place for gays in sports?

Personally, I would have to say yes--without a doubt, yes! I mean why not?

What do you think?

Time for a change

A new book has been published called In Women We Trust. The book talks about how women are treated in areas that society thinks men may know more about i.e. cars, electronics and tools. Women tend to be ignored in stores while the men get help immediately. If the corporate businesses catered both to women and men in their ads, their sales might go up dramatically.

The http://ringblog.typepad.com/corporatepr/ website takes out excerpts from the book showing how much women influence the buying decision in certain categories. It may be more than businesses think.


They are missing a large opportunity for sales and if they do not change their marketing and advertising soon to include women, they may end up losing everything in the end. Men are not the only one making decisions in the households anymore. They can no longer underestimate the power of women.

Marketing Strategy

How can companies take the advantages of the fast-growing internet to help promote their services or products? Think about what we are doing in order to share our comments for this class. The answer is writing blogs.

In the “Fasterfuture” blog, I find some relevant tips on this topic. Refer to the post of Engagement marketing: a practical example in Feb 6, 2007, the author suggest a feasible example. Companies can hold competition for the general public, whoever come up with great idea can upload pictures or any creative stuff to the certain platform like any blogging websites. Other people are able to look at the works of the participants as well as giving comments. They can even vote for the best work. The work that has the most votes will be the champion.

It is just like the case of the Chevy Superbowl Ad. This is a very useful strategy that companies can benefit from. Customers engaging their time for the companies is already a successful way of promotion, which is to catch the public’s attention. Besides, companies know more about their customers through reading their online comments. Therefore, companies can absorb different ideas and try to improve for a better service. I am quite in favor of this strategy. Companies that make good use of the internet have more potential to attract their target market.

Sunday, February 18, 2007

High security at Rio carnival

Rio De Janeiro annual carnival is escorted this year by extra police officers after recent violence that left Brazilian Samba star dead. However, the city mayor Cesar Maia is not worried of the effect of violence on the carnival "No, quite the opposite. I think that given these unfortunate events, Rio de Janeiro will work past these events to reaffirm its nature and identity as people who are calm, peaceful and happy.”


Read more at BBC

Over it

This article discusses how, most of corporate America adversities to 18 -34 year old. "The tragedy of demographic marketing is that when you age out, it's like getting dumped by all of corporate America. It's like Colonel Sanders called to say, 'Sorry, I'm just not that into you anymore.' " That once you pass that magic marketing age, the days of importance to corporate America are over. Even worse is that some companies like Abercrombie and Fitch would rather you not bother with there brand, certainly not wear it. The article goes on to discuss metamorphosis, as a new un-cool coming of age. http://www.usaweekend.com/07_issues/070128/070128humor_aging.html

Thinking Blogging is the new thing? Try Blogging in Stereo

Blogging may feel like the newest and hippest thing in the PR world... especially to some of us in this PR 191 world.. but it may actually not be the most cutting edge tool for PR professionals out there on the web. Let me introduce you to PR in stereo- BlogTalkRadio. No spell check necessary, no grammar checks to make sure you look professional, just talk. BlogTalkRadio allows you to host a live talk show online about anything from entertainment, to religion, or even blogs.

In other PR news, the biggest celebrity-hype time of the year is approaching- Oscar time . One of the biggest surprises was the best-supporting actress nomination for Jennifer Hudson (pictured in middle), a past American Idol hopeful. Others nominated in the best- supporting actress category include Cate Blanchett in "Notes of a Scandal" and Rinko Kinkuchi in "Babel." Hudson is nominated for her role in Dreamgirls where she played along-side Beyonce Knowles and Eddie Murphy, also nominated for an Oscar. It just goes to show that anything can happen to anyone who tries hard enough and dreams hard enough.

Britney Spears Shaves Her Head: A Publicity Stunt or Just A Personal Choice?

Photobucket - Video and Image HostingBlogger’s s all over the world are going wild for Britney Spears' new hair-do. Friday evening, the 25 year old pop singer reportedly decided to convince her Los Angeles hairstylist to cut off all of her hair and shave her head. After discussing the decision with the stylist for several minutes, Spears apparently became frustrated, grabbed the hair tool and removed her hair herself. With all of Britney's recent impulsive decisions (marrying K-Fed quickly, seemingly abandoning her music career altogether, partying with Paris and company, and now the recent hair-do) I can't help but wonder if her drastic changes are publicity stunts, or just bad choices. For years, I was a huge Britney Spears fan, prior to her marriage to Kevin Federline, mostly for her music but also admittedly for her sassy, confident image. Her series of poor choices and frightening image turnaround's have caused me to rethink Britney as a positive role model. Shaving your head is one thing, to each their own, however what do these drastic choices say to her children, family and adoring fans? Because her music career seems to be 'on the fritz,’ so to speak, has Spears resorted to less labor-intensive publicity techniques? It just doesn't seem fitting to blame Britney for loosing her mind, but rather to brand her with a severe case of a media craving. What do you think?

Friday, February 16, 2007

The Red Campaign


Jennifer Garner, Apollo Ono, Penelope Cruz all posed for the new Gap (RED) advertisements. Bobby Shriver and Bono teamed up to raise awareness and money for the global funds to fight the war against AIDS in Africa.


Bono and Shrivers mission; to use GAP, Armani Exchange, Apple, Motorola, American Express and Converse all joined together to sell products that dedicate a certain amount of proced to the (RED) Campaign Global Fund..Bono's RED initiative is aiming to pour money into Africa and support those suffering from AIDS.

A group of Gap executives, Bono, and camera crews fly to Africa to witness the seriousness of the issue. Bono traveled to Lesotho and Rwanda to experience first hand how his idea could impact the coutnry. Bono visited Gap workshops where most of the their clothes are made, to find that one in three workers inside was infected with AIDS. Bono stayed at the workshop for hours to stay with the workers.

It was this trip that truely set of the entire sweep of the RED campaign. Bono realized that if these workers made RED clothing for GAP, that they themselves would be investing in their future, their health, the life.

GAP has thrusted itself into this project, dontating half the cost of every RED clothing bought in the next five years to the Global Fund to fight for the AIDS cause. This campaign is a short term way of dealing with the AIDS emergency. But it is a way to provide the ART drug (anti-retroviral treatment) to millions of people dying slowly of AIDS in Africa.

Bono and Shriver has created a way for these businesses to step outside their boundaries and give some of their earnings to a better cause then their own pockets.

Some think this is a sceme to promote brands like Converse and bring the slowly slipping GAP back into the spotlight and heart of all again. But the fact is that Bono singled GAP out to help flourish his and Shrivers idea.

The RED Campaign is something that will help stop over 5,500 people from dying every day. Oprah herself did a show about the RED Campaign with Bono as the guest. They left the studio and visited every company that offers RED products and shopped. Oprah bought every guest in her audience RED t-shirts from the Gap. Oprah also continued her show buy saying "buy RED for Christmas." Ever since "O" said this, RED shirts and other products have been flying off the shelves, that left the GAP rushing in orders to prepare for the past holiday shopping craze.

This is obviously a wonderful example of how Bono is using media to influence and better our society. The advanced public realtions done for this campaign has created a world changing event.

Don't mess with Texas

We've all heard about the Dixie Chicks' front-woman Natalie Maines' oh-so-controversial comment, "Just so you know, we're ashamed the president of the United States is from Texas." Riots, of course, ensued, CDs were smashed, radio play ceased. Well, it's four years later, and the Chicks just won like, five Grammys.

In a story on CNN.com today, I saw that yesteryear's bon-bon shaking popstar, Ricky Martin had a very similar run-in with free speech. While performing a song called "Asignatura Pendiente" in a concert Martin performed in San Juan, Puerto Rico, he flipped the bird when he sang the line of the song that mentions President Bush.

No riots. I haven't smashed my "Livin' La Vida Loca" single. And I'm fairly certain that if one listened to Mix 106.5 or KBAY that one of Martin's hits from the 90s would eventually play.

Puerto Rico is a United States territory. Shouldn't they have the same sense of nationalism that the mainlanders have?

Perhaps some of them do. But perhaps the fact that Puerto Ricans can be drafted into the military, but cannot vote for President and have literally no representation in Congress keeps their torches and pitchforks safely tucked away when a disrespectful finger is flipped. The same cannot be said for Texans.

So basically, if you're from Texas you don't get to exercise your freedom of speech when it comes to criticizing the government without suffering massive public backlash. But! if you're from a land of disenfranchised people, have at it.

The Dixie Chicks were more apologetic in their official statement than Martin was. Martin, who performed at Bush's inauguration ball, by the way, basically said, "you can't tell me what to do." A commendable statement, in my opinion, but perhaps a PR flub.

Talent and voting rights aside, the Dixie Chicks and Ricky Martin were in the same boat. The lesson here is that if you "mis-speak" apologize quickly and exaggeratedly. At least that way you can come back years later and clean-up at the Grammys.

Thursday, February 15, 2007

Olympics to Ban Blogs by Athletes???


According to the International Olympic Committee, it is investigating the effects of athletes posting blogs during the 2008 Olympic Games. They are worried that it could lead to rumors that can ultimately be broadcast on the Internet. Everything is up in the air because the rules of whether an athlete can write blogs dosen't appear to be covered by the current rulebook.
I personally think that if the athletes want to write blogs during the games, they should have the right to. As long as they aren't hurting anyone, they should have the right to do so.

Useful Links for Future Career

I was reading a PR blog which is written by a full-time public relations lecturer. Teaching public relations is a little bit different than other fields because it requires to keep track of up-to-date information in the PR field. I think that is why he has so many useful links in his blog.
As a public relations student, I think it is beneficial for us to do the same thing so that we can be familiar with the news and be more competitive when we go into the working fields.
PR Studies blog: http://prstudies.typepad.com/weblog/

A blog that everyone should read

There are so many junk blogs out there full of irrelevant information and pointless jabber. Sometimes, you will get annoyed by those blogs. Then I read a post from PR Blog News introducing the blog of Bill Marriott , "Marriott on the move." It stated that Bill Marriott's blog "make absolute sense and is truly representative of the power and and reach and beauty of communication through the Internet."

Bill Marriott, Chairman and CEO of Marriott International, is on a journey and he is writing down everything he experienced throughout the trip. The blog is very informational.

It is always good to read something written by a successful person because you can definitely learn something from him/her.

Wednesday, February 14, 2007

Fake Blogs May Be Prohibited in Europe


As a student who is new to blog posting, I was very surprised to read various blogs discussing the possible initiative by the European Union to make "flogging" (fake blogging) illegal. This supposed guidelines would be put in to effect in December of this year. This initiative would prohibit "unjust commercial practices" such as those made by companies that pretend to be regular consumers and post negative or opposing comments. The initiative would also affect web pages made for consumer recomendations, forums, and other analogous sites. It is wild to see that the European union is attempting to regulate an issue that bloggers have created themselves. We'll have to wait and see how this initiative will be implemented...
After reading about unjust commercial practices I thought that the article "Brands Navigate the Blogosphere" by Abram Sauer was a great learning opportunity for future bloggers. The article gives great advice to companies taking their first steps in to the world of blogging.
Enjoy & Happy Valentines Day!!!

Tuesday, February 13, 2007

Action Words for Writing a Newsworthy Headline

The headline of a news release should make it findable on the search engines and grab the newsworthy headline. I just found a PR blog which introduces 25 action words for writing a headline. I am going to abstruct some of them that I like most.

1. Announces - Apple Announces iPod nano (PRODUCT) RED Special Edition
2. Launches - Google Inc. to Launch Transferable Stock Option Program for its Employees*
3. Acquires - Google To Acquire YouTube for $1.65 Billion in Stock*
4. Appoints - Yahoo! Appoints Jill Nash Chief Communications Officer
5. Celebrates - Google Celebrates Geography Awareness Week with New Innovations for Google Earth*
6. Enters (enters into agreement) - Fox Interactive Media Enters Into Landmark Agreement with Google Inc.*
7. Participates - Google Code Jam 2006 Programmers Worldwide Invited to Participate in Google’s Fourth Annual Global Coding Competition*
8. Expands - Yahoo! Go for Mobile Now Available for Windows Mobile Devices; Expands Reach of Service to Millions of Windows Mobile Devices Globally
9. Now - CBS’s “CSI” & “Survivor” Now Available on the iTunes Music Store
10. Presents - Google to Present at the Goldman Sachs Seventh Annual Internet Conference*
11. Partner(s) - Helio and Yahoo! Partner to Offer Mobile Access to Internet Services; Relationship Includes Comprehensive Integration of Yahoo!’s Properties Throughout Helio’s 3G Service

Writing is the most important skill for a public relations participator. So I hope the action words may help you in writing.

Molly Bang meets the comics

In yesterday's class, I used excerpts from Molly Bang's classic book, Picture This, to illustrate some basic principles of design. In her book, Bang uses simple shapes and vertical and diagonal lines to create the impression of a deep, dark forest in her illustration of the story of Little Red Riding Hood.

Bang notes that vertical lines appear more exciting and active than horizontal lines, and that diagonals imply motion or tension. She also points out that "white or light backgrounds feel safer to us than dark backgrounds because we can see well during the day and only poorly at night." Another Bang principle: the larger an object is in a picture, the stronger it feels. Conversely, the smaller it is, the more vulnerable it feels.

Well, when I read this Sunday's comics in the Mercury News (I just got around to reading them today...busy week), I found that Hector D. Cantu and Carlos Castellanos had applied the same principles...to equally good effect...in their Baldo comic strip. Check it out!

Case Study: Ocean Park in Hong Kong


Ocean Park is a famous theme park in Hong Kong. Before, many people predicted that the open of Disneyland would be a threat to Ocean Park. However, the attendance has an increase even through Disneyland opened. One of the reasons is Ocean Park doing very well on its public relations. I am going to analyze how good of its press release.

Here are the advantages of it:
- Including 5Ws and H. Clear and concise content act as very important on press release
- Clear target audience (TA). In the headline, “Say thank you as park reports 2005/2006 attendance record of 4.38 million, therefore, TA are their customers.
- Strategically used of emotional appeal. Linkage of Ocean Park as part of Hong Kong. For instance, “Ocean Park is a major Hong Kong icon, popular with locals and tourists alike.”
- Call for action. “We will continue to serve Hong Kong faithfully and provide to all guests the ultimate in enrichment experiences,” to encourage the visiting.

For more, please go to http://www.oceanpark.com.hk/eng/main/index.asp?pagestr=,63-1-0-0
Ocean Park Chairman Say thank you as park reports 2005/2006 attendance record of 4.38 million, 26 November 2006

Let's Ditch Television! Watch Our Computers Instead!


Our televisions are slowly gathering dust as more people start to drift away from their living rooms to watch their computers instead. What is this peculiarity that seems to be happening nowadays? It is known as the viral video phenomenon. People seem to be obsessed by---no, not big budget films and television shows---but low budget video clips made by unknown individuals with a lot of time. These viral videos are viewed most commonly on the popular YouTube website, where more than 70 million videos are viewed daily.
For example, the "My Box in a Box" video, which was a parody of another viral video, became famous right away, with more than 800,000 views the first day! It cost only up to $500 to shoot and edit this clip and contained unknown actors. Yet, to this day, this video has been viewed 3.7 million times! What makes these videos so popular?
Todd Defren, blogger of "PR Squared" for Ogilvy, interviewed Ben Relles, an executive of Agency.com, who helped made the "My Box in a Box" viral video so---well---viral. In the interview, Relles explains many interesting information regarding how videos can become so viral. One point Relles makes is that these videos are popular because of their originality. It doesn't have to appeal to certain interests or to "what's in", but rather be spontaneous.
Relles shares that, "...there are no hard and fast 'rules' to this. You’ll see a lot of marketing ‘experts’ out there naming the 'rules' to viral. I think you can safely ignore them...The videos that break through are often successful because they are UNLIKE anything that’s been done."
So if you're ever thinking of making a video, don't think like big corporate marketers with their fancy rules. Just think like yourself. That's original.

Monday, February 12, 2007

Work-At-Home

Most of the people have to work at least five days per week in certain fixed hours. However, internet acts as a new platform for work and helps us to arrange life more flexibly. As I read a post from a PR blog today, I found some interesting information about Work-at-home business. It is not a brand new issue and I think most of you have already heard about it. This post addresses that Medical Discount USA is planning to expand its business through internet access and to hire a large group of people who want to work at home. The good news is that their first focused target employees are moms and dads who are interested in part-time jobs, which gives them more flexibility in both taking care of their children and make living.
If you are interested in it, check out the link and learn more:
http://www.prblognews.com

Wakeup Walmart



I’ve come across an interesting press release in WAKEUPWALMART.COM. At the beginning, I thought it was the website of Walmart. Sure, it is a web about Walmart but not owned by Walmart. This web is made by a group of people who are strongly against this biggest retailer in US. In the press release, the web criticizes Walmart’s empty statement concerning its support in universal health. The Wakeup Walmart activists urge Walmart to change. These people will continue their campaigns until one day Walmart takes actual response. Having seen a news report about Walmart the other day, I am now aware of Walmart news. It is hard to believe that a big company like Walmart, which has such a great profit every year, can treat its employees in such a harsh way: gender discrimination, repeated child labor violations and paying poverty leave wages. I believe these are the main elements for Walmart’s success. Anyway, I am posting this site so that more people can look at this issue and take it seriously.

Public Relations a Social Science?

Mike Driehorst has some ideas about incorporating social science into public relations blogging. With the recent EU directive ordering a halt to businesses posting false reviews of their products in blogs, Driehorst encourages public relations practitioners to allow bloggers access to products for their own blog reviews. Common sense? I think so.

Dixie Chicks Win BIg.

The 49th annual Grammy Awards was the normal star-studded event filled with red carpet fashion, performances by Justin Timberlake, Lionel Richie and Carrie Underwood and a tribute to the late James Brown. However, with the Dixie Chicks winning all five Grammys they were nominated this years Grammy Awards showed a great political shift since the Iraq Invasion.

The Dixie Chicks was shunned by society with plummeting record sales and threats being made on their life after making some anti-Bush comments in 2003 prior to the Iraq Invasion. Now nearly five years later we ask the question, was it worth it?

Definitely.

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The Dixie Chicks stood by their own personal political opinion and was, at the time, punished for it. At the time, it may not have seemed like a great PR move. Yes, the Dixie Chicks made headlines but dropped in sales as well as had threats on their lives. Now we can see that that the Dixie Chicks have recovered from their political turmoil very well.

Winning five out of the five Grammys they were nominated more is an amazing accomplishment which is something that not many artists can say. The Dixie Chicks just keeping making big PR moves to keep in the headlines.

At the close of their acceptance speech Natalie Maines, lead singer of the group, said "Well, to quote the great 'Simpsons' — 'Heh-Heh.'" "Heh-Heh" is right. The Dixie Chicks definitely ended on top.

The Dixie Chicks' Triumph

The Dixie Chicks were honored with five awards at the Grammy Awards . The Dixie Chicks went through difficult time in the past four year, after many country radio stations abandoned them because the lead singer Natalie Maines criticized President Bush for sending troops to Iraq.

Now, the Chicks feel victorious and feel that the freedom of speech is an essential element in the United States and people excerciced their right of free speech when they honored them with the five awards.
Congratulations for the Chicks........

A Little Cognitive Dissonance

We talked about the theory of cognitive dissonance in class, but it's not often that you hear that phrase outside of a classroom. However, as I was driving home tonight, I heard those very words uttered on KQED radio.

Kai Ryssdal, host of NPR's Marketplace Money, was interviewing the show's economic editor, Chris Farrell. Their topic: the U.S. economy and why so many people seem to have the "economic jitters" even though most economic indicators are positive. Yes, it turns out that it all comes down to cognitive dissonance.

Want to listen? Here's the link: http://marketplacemoney.publicradio.org/display/web/2007/02/09/straight_story_the_economic_jitters/

Sunday, February 11, 2007

New York Times Print Edition Dead?

“Internet is a wonderful place to be and we’re leading there,” Arthur Sulzberger Jr., publisher of the Times, told Israeli newspaper Haaretz. The Times now has more readers online, 1.5 million a day, than the print newspaper, without the huge capital expense of expanding its printing operation.

Sulzberger is betting that the online version of the Times, The New York Times reader, developed with Microsoft, will be a big hit. Sulzberger said “we live in the Internet world.”

The newspaper’s profits have been declining for four years. Sulzberger is contemplating charging for the Times reader, now offered free in beta.

Source:
PR Blog News

Grading your blog posts

Looks like about half the class has posted an item on the class blog so far. If you are having problems, please talk to me in class Monday. These posts do count -- 10 pts/post @ 1 post/wk x 13 wks = 130 points -- so you don't want to ignore this assignment.

Here's how I'm grading your blog posts: If your post is well-written, interesting, and relevant to the class, and it includes links to the original source material and/or supporting information, you'll get 10 out of 10 points. If it's missing any of those elements, you'll lose a point per missing element. And if I spot any typos, grammatical errors, misused words, etc., you'll lose one point per error. So keep your copy clean or you'll quickly run out of points.

Saturday, February 10, 2007

Quit Giving 'The Finger'

Imagine walking down the street and as you are walking you notice a blinking light. Of course, your curiosity drives you to find out where the light is coming from and what it is. The closer you get, the more you realize that the blinking light is a cartoon box giving "the finger." What is your first thought?

Well, if your thoughts are anything like those of people in Boston, your immediate thought would be terrorists and that the blinking lights are bombs. Streets and bridges were shut down, bomb squads were called in, and in the end, the city of Boston was the laughing stock of the cartoon community.

Over the past few weeks, Cartoon Network executives have been planting these blinking lights all over major cities to promote one of their television shows--Aqua Teen Hunger Force. This guerrilla marketing campaign has led to the resignation of Jim Samples, Cartoon Network executive Vice President.

Here's the kicker. Turner Broadcasting and an advertising agency paid $2 million in compensation for the emergency response that had taken place in Boston for their own over reaction.

Clearly Boston overreacted, but would you?

Tell me what you think--Would this little guy spark your terrorist radar?

Thursday, February 8, 2007

Expensive and Offensive


Today I read a blog post on Businessweek.com by David Kiley about special intrest groups and how they tend to jump on every semi-offensive commercial. Kiley believes that special intrest groups do have power and may influence future commercials. He also beleives that in order for special intrest groups to matter to large corporations such as GM, they must have a political agenda. Recently American Foundation for Suicide Prevention sent a letter to General Motors complaining that thier super bowl ad was offensive. GM's super bowl commercial is about an assembly line robot who dreams of being fired and commiting suicide. (Robot commercial) I believe that this commercial is all in humor and yes while it may be offensive to some it should not be taken off the air or internet. If we took off every offensive commercial that touched someones nerve then we wouldn't have any commercials on the air.

What do you think? :

Wednesday, February 7, 2007

PR blog from India

I found India's PR blog, Let's see any cultural difference could be found,

What's wrong with our press releases today - a discussion from India's new PR podcast


Zoom into Pod Universal, the first PR podcast blog in India by K Srinivasan of Prime Point Foundation and the man behind the some of the top online PR groups. In addition to PR, the blog will cover topics including health, career, management, current affairs, sports, and culture.
I like a recent post in which Srinivasan discussed with KT Jagannathan of The Hindu on why corporate press releases are increasingly being rejected by the media, what are the deficiencies, and how we can write good and effective press releases.
The discussion raised certain interesting issues like -
1. Credibility of the press release reaching a newspaper's office - Is it on a company letterhead? Is it signed - none of them are signed nowadays? Who will take accountability of what is written there in the press release? Companies don't inform the media when they have appointed a PR agency, which they should.
2. Duplication of information - Sending press releases from multiple locations - media is aware of this practice. Many ignore press releases because they feel that their offices in other cities must be receiving the same news and will take care of them.
3. Press releases are increasingly containing advertorial material, and not real news.
4. MNCs are more closed than Indian companies when sharing information to the media. I feel that MNCs can do much better PR if their corporate communications departments speed up the way they approve anything, starting from a press release draft, or sending out a single para to a journalist.
5. PR should be knowledge-based, not act like courier agencies - only then the industry can gain respect.

Find more: http://indiapr.blogspot.com/

Surprising "Creative" Super Bowl Ads

Super Bowl is one of the most popular events in the United States where thousands of companies try to broadcast their latest ads and push the products. I was doing one assignment for a mass communication class so I watched all the ads on CBS website. After I finished it, I realized how worse our society is being corrupted. Each ad being shown during the game cost at least $2.8 million per second. As a result, I assumed most of the ads were being selected meaningfully and can well-represent the brand or the product. However, I was surprised how “creative” those ads were and many of them just went too far from creativity. Most of them were associated with at least one of the following issues, such as gender discrimination, racism and violation. I understand ad needs to be interesting and attractive enough to draw audience’s attention because it just costs too much for that small amount of time. Meanwhile, however, those surprises are too risky that may lead audience to possess some kind of negative feeling toward the product.
Check out the ads from CBS:

Bad Langauge And Writing For The PR

I’ve find an interesting site called “Bad language”. It’s written by a British man called Mattew Stibbe. He gives useful tips in writing for PR. He shares his experience on marketing and PR. I particularly like his post about “stupid PK tricks” typed on Sep 10, 2006. His has a typical example on how to get things done when you are facing a dilemma. True, whether or not you can be successful in PR greatly depends on how well you get along with the press. Surfing through his sites, you can found a lot of interesting and useful stuff. Want to know some bad examples of writing, go to Bad writing. Interested in being a freelance journalist, find the advice in How to write. Take your time and explore more in his site.

Share with you a funny picture that I get from his site about the traditional icons of different companies.

Great Find: The Cultural Tribes of Public Relations

As I searched for intriguing and newsworthy information to for our first blog post I stumbled on a great article. “The Cultural Tribes of Public Relations” is written by Greg Leichty, from the Department of Communication, University of Lousville. (Published in the Journal of Public Relations Research, volume 15, Issue, 4, pp277-304)
This article was particularly appealing because of Leichty’s proposal of 5 distinct voices in discussions about PR. He suggests that these distinct voices are illustrated in the varying texts that define and critique public relations practice. Leichty writes, “These competing cultural visions cannot be united into 1 coherent vision. Public relations is a multicultural field that is constituted by this ongoing competitive dialogue.”

It’s a very insightful article that is definitely worth reading. It gives the reader an interesting perspective on the PR tactics of great public relations pioneers like Edward Bernay and Ivy Lee.

Enjoy the Article and let me know what you think. :D

OJ says "If I did"...

...it wouldn't have been like that.

Nearly 12 years after OJ was found 'not guilty' of the murder of his ex-wife, Nicole Brown, and her friend, Ronald Goldman, a book was about to be published entitled If I Did. The book was supposed to tell what OJ would have done if he has killed Brown and Goldman.

According to OJ, the entire book was written by a ghostwriter who didn't accurately give facts about the case as well as the hypothetical actions of OJ himself. But the book was OKd by OJ because he 'didn't kill anyone anyway'. However, publication was stopped because it was not accurate on what he would do and apparently it just made him look guilty.

Well duh OJ!! I mean, come on, OK a book on how you would've killed your ex-wife, but then deny publication cause that's not how you would've done it? And on top of it all, still claim you didn't do it? Might as well have written innocent in blood on your forehead.

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HP is digitizing the entertainment industry

HP is digitizing the entertainment industry through its
newly business called "HP Video Merchant Services."
According to HP web site, HP is providing the video-retailers with a multichannel distribution by allowing them to fulfill the requests of their consumers in a variety of ways, including digital downloads, DVDs manufactured on demand, traditional packaged DVDs and emerging video formats such as HD-DVDs and Blu-Ray discs.

Guess who was the first to adopt the new service?

WAL-MART . Yes, Wal-Mart online shoppers will have this accessibility. Customers can find now and purchase their favorite movie or TV titles by having the option of downloading a digital copy to their PCs, portable video player, and by having the option for mail delivery.

How interesting! What else to be digitized?

Super Bowl Madness

Wow!
I can't beleive this guy, Marketing editor David Kiley stated that Coca-Cola had the best two commercials in the super bowl. Marketing editor Burt Helm thought that Chevy had the best two commercials. I personnaly believe that Budwieser crushed the competition with its hilarious commercials such as the slap, the spotted dog in the parade and the rock paper scissors. I honestly believe that commercials that you remember do their job and are the best commercials.
USA Today's AdTrack also gave Budwieser 's "Crab" ad the numeber one spot based off its large audience sample. I think that Chevy's "Men can't keep their hands off" ad was better than both of Coca Cola ads. Coca Cola even used an old commercial that aired in theatersn weeks before the Super Bowl. I will even go as far and say that Block Buster had a better commercial than Coca Cola's.

Tell me what you think: What Super Bowl commercial was the best ?

Tuesday, February 6, 2007

Gavin Newsom's had a hell of year...


...and it's only February.

When the Newsom affair first surfaced in headlines (all over the country, mind you) I can't say that I was shocked.

People in power have affairs all of the time. Thomas Jefferson ring a bell? Not to mention Bill Clinton and Ron Gonzales.

From a PR standpoint, Newsom (and his people) handled the situation beautifully. He made a public apology that was timely and seemed honest, and he took full responsibility for his actions.

What more could we want?

But then he announced that he is seeking treatment for his problem with alcohol. Whether or not he has a problem, had a problem, needs help, or is getting it, really doesn't matter to me. I'm curious as to why he (and his people) would release a fact like that so soon after he had nearly restored his public image.

I think that they are trying to redirect the media attention away from the sex scandal and toward an issue that Newsom (and his people) have complete control over. Which is either political suicide or it's so brilliant a plan that I can't even comprehend its mastery. Newsom isn't even blaming the affair on his problem with alcohol--which is what makes me think that it might be a public relations stunt.

If I were his people, I would have let his apology be the last thing they released. It was nice and people respected his honesty.

Seeking treatment for alcohol so soon after a public blunder is like a celebrity citing irreconcilable differences on their divorce papers.

A classic children's toy is recalled

Many little girls remember playing with their easy bake oven. We made 'delicious' cookies and served them to our invisible friends. One million easy bake ovens are now being recalled because they are burning the fingers of little girls Hasbro Recalls Nearly a Million Easy-Bake Ovens. It will be interesting to see what type of PR campaign the company is going to put forth in order to save its reputation. They need to restore faith in their customers that the product is safe. After all, what parent would want to purchase a toy that might burn the fingers of their little one?

Monday, February 5, 2007

Politicians and Political Bruisers

The New York Times reported in an article, McCain’s Advisers Once Made Ads That Drew His Ire, that Senator John McCain’s presidential ad team will include "political bruisers." Some of whom he had criticized as stepping over the line in the past. In the blog John McCain Hires Ad makers, http://prmachine.blogspot.com/ they discuss McCain's new plans for his upcoming campaign. After losing to President Bush in the primaries, John McCain has truly taken the old saying, "if you can't beat them, join them" seriously. He is planning on using negative ad campaigns about his opponent to hopefully allow him to win the primary election. This is quite interesting because he was adamant about how unethical and wrong the Bush campaign was during their race. McCain will also have an active blog to refute any misinformation as well as a public relations team to relentlessly produce stories that cast doubt about his opponent.

How to leave a message--PR style

As bright and shining students eager learn the ways of public relations, we must learn the pratical ways of the business. PR News Online has some advice when calling other practioners. The essence of the phone message is important. "How to leave a message after the beep" posted on PR News has some pointers on how to leaving an impressive message that will get your call returned.

The advice from the newsletter states that leaving brief messages with our main point may capture your listener attention. You should invite your party to join you in your next public relations event (in hopes that they will help cover your event and spread the word). An example given on the PR website includes calling your potential client -- and instead of plainly telling them about your event that will promote a clean air awareness -- you can simply say; "hey come have lunch with the mayor as we celebrate our successful clean air awareness competition that we are launching this weekend. Call me back (input your name and number here). End of phone message.

This reminded me of our class lecture about persuasion. Stating a simple phone message in a persuasive manner can leave people wanting more....and by more I mean calling you back.

PR Blog-Linking Is Everywhere


As Steve Rubel points out, "blog-like linking techniques" in public relations has become quite popular. Look at Ogilvy & Mather, for instance. They are a huge advertising and public relations firm that focuses on building brands for many known products, entertainment, and services. On their website, they provide links to the companies they work with, successful commercials they have made, press release, and also case studies. All of these links are PR tactics to promote their work.
For example, the company's website provides many case studies, including that of their pitch for American Idol. They show the PR techniques, such as their strategies and their campaign, used to gain success. Although the link is meant to teach others which techniques are useful, they indirectly promote their work. These uses of linking techniques seems to be common PR tactics for many companies.